The lighting industry "micro marketing" scriptures (two)

How can we mobilize the enthusiasm of users in order to enter and integrate into the user's life? The core is the interaction with the user to create activities that allow users to participate. When the public number is packaged as a person, the interaction is much simpler. Of course, in order to guide more in-depth activities and user participation, but also often planning activities.

In every possible way

Do marketing, we must do a good job of detail. On the inside, do a good job of employee behavior and meticulous management; external, attention and grasp the user and brand contact all the time. What is the contact point? Is the user and the brand have access to all the points. What is the contact point? Is the user and the brand in this point of contact that moment. This moment, can make the brand image in the minds of users can also make the brand casts a thousand beams., discredited in the eyes of users.

The success of the enterprise comes from the meticulous management, especially for the user and brand contact point of attention and optimization. The pursuit of the ultimate, every detail will be carefully polished. Before each contact point is displayed in the user, the enterprise itself should continue to personally feel the details, standing on the user's point of view of the perception of its experience. Of course, users also need to be invited to do a sense of opinion leaders often touch point test.

Only the meticulous skills can be said to practice at the top. At every point of contact, are rushing to create the best user experience, and even moving marketing. From the product packaging, product description, customer service to express or even free gifts and so on, are committed to the details of the product and service to do everything.

In the enterprise to carry out WeChat marketing, as far as possible to put every detail in place, allowing users to have a good experience at any point of contact. This experience is a plus for the brand. More importantly, a good experience can stimulate the behavior of users to share, for the brand to bring a very effective communication.

Adhere to the principle of action

What are the prerequisites for WeChat?

First, to recognize WeChat marketing;

Second, please give up you will quickly see the psychological track;

Third, please insist, please insist, please insist on doing.

I found a lot of lighting businesses do WeChat marketing, because they see others through WeChat marketing has achieved good results. But the funny thing is, they want to be able to get a horse like others envy. As a business, with the brain to think about it, it does not conform to the business logic, ah, with what other people have to pay so long to get the results of the action, you flick a sleeve, you can get the same results as a magic trick.

A lot of people are at the beginning of passion, determined to do. After a few months, some because there is not too much to give up, and some are still doing to promote the service. In the end, those who insist on the small partners have achieved good results. Facts show that to do a good job in WeChat marketing, in the first three points on the basis of good, but also adhere to action. As WeChat marketing also need Dripping water wears through a stone., precipitation, precipitation, precipitation feelings of trust users. Equivalent to a certain extent, will naturally have a qualitative change, the outbreak of the power to sell your impressive.