Seize the opportunity 2010 lighting industry trends report

From the beginning of 2010, along with the world economic environment changes, the state of the real estate industry regulation signal is increasingly clear, the rise in energy prices, the government and industry will soon introduce new policies and new industry standards and market channel center to two or three line city transfer, the lighting industry has ushered in new opportunities for development.

Faced with the new market economy environment, 2010 is a difficult and challenging year, the industry needs more wisdom and courage. As the saying goes: beware of the ship, in 2010, the enterprise should have a clear understanding and calm analysis, seize the opportunity to drive carefully!

There is no doubt that in 2010, the theme of energy-saving green environmental protection will become the main theme of the lighting industry. Driven by a series of favorable policies, the major brands are in the rapid development of the attitude of running.

Especially in the Olympic Games, World Expo, the Asian Games, as well as the promotion of domestic large-scale project, the new energy-saving light source products such as LED, electrodeless lamp, energy-saving lamps, etc.. Today, PHILPS, the United States has been the LED industry as the main growth point of interest, domestic and foreign lighting giant in the field of new light sources have been scrambling to expand, the pattern of the industry gradually changed CREE.

In addition, with the lighting brand on the two or three line of the city and township market gradually, the market has put forward higher requirements on the industry, the traditional brand strategy, marketing mode, management method, channel model is gradually being overturned, only to keep pace with the times and innovation can be in an invincible position.

In 2010, the lighting industry has undergone changes and challenges? The lighting brand how to recognize the situation, steady progress?

Domestic economic growth rate of 9.6% energy prices may rise

According to the latest issue of the British consensus released by the world's major countries and the world's economic forecast report shows that in 2010 China's economic growth of 8.5% on the basis of the growth rate of up to 9.6% in 2009, the economic development environment favorable.

At the same time, the state of the real estate industry and the fixed asset investment policy possibility of signal is becoming more and more obvious, once the adjustment policies issued and implemented, will focus on the development of the market, lighting enterprises have a significant impact on capacity expansion. How to deal with the new demand of the domestic and international market, improve the competitiveness of enterprises and sustainable development, the need for enterprises to seriously consider.

In the growth of the overall national economic development, but the various countries may face macroeconomic policy and sudden rise in energy prices, companies remain optimistic while the macroeconomic situation in 2010, should also actively respond and make correct adjustment.

Foreign trade recovery trade barriers

According to the relevant professional institutions predict that in 2010 the world economy will gradually recover from the haze of the year in 2009, the growth rate will reach 2.9%. In another development, the recent China Customs released 2010 January exports, exports in January to resume growth. The world economy is recovering, the volume of domestic and foreign trade exports are gradually increasing, but the foundation is not solid recovery, sustainable growth is more difficult.

This year the state may also reduce export subsidies, but also to the Sino US trade friction trade barriers as the main form and export product quality standards, will also become a major obstacle to export growth type enterprise. It is a new challenge for the enterprises to adjust the structure, innovate the technology and enhance the market competitiveness, and reverse the passive position in the trade friction.

Rural market new channel model to be developed

With the government in the economic work conference put forward to speed up the construction of cities and towns and energy saving requirements of the countryside, the real estate industry is also actively developing two or three lines of urban construction, lighting industry has brought greater business opportunities. Industry insiders believe that this year more market opportunities in rural markets. Last year, a large number of lighting companies to enter the two or three market, and even expand to the rural market.

Rural market will show an unprecedented sales momentum, but in the face of this big cake, how to open up new channels for enterprises to win a larger market share, it is worth a good study.

Policy support or will promote the lighting industry class

Recently, the central economic work conference made it clear that in 2010 to maintain the continuity and stability of macroeconomic policies, continue to implement a proactive fiscal policy and moderately loose monetary policy. Macroeconomic policies directly to the national key projects, affordable housing, major scientific and technological projects, energy-saving emission reduction projects can be supported by bank credit. Moderately loose monetary and credit policy, will also be conducive to the development of corporate finance lighting. 2010, the state's emphasis on the new energy industry, while the LED industry as a new energy, will win great policy support. National energy subsidies, real estate investment and construction, "Ten City million" city lighting engineering and other large construction projects led the development of the lighting industry, and promote the enterprise product technology innovation.

Such subsidies to enterprises to the preferential policies of the state in feel the benefits of the occasion, they began to pay more attention to the government the opportunity to its brand identity, an occasion to the two or three stage of market development in depth towards independent innovation era. In addition, there are people in the industry to stimulate the opportunity of lighting engineering may also focus on