The two major policies triggered by the beginning of the new trend of the lighting industry

At the beginning of the year, the national macro-control of real estate significantly strengthened, the signal for the lighting business with Japan before Chinese fashion; Building Materials Federation submitted to the Ministry of building materials to the countryside "draft, bring a new round of opportunities and challenges to the lighting industry.

Since the end of last December the central issued a series of real estate macro-control policies, in January the central to the "country of eleven" to further regulate the property market. China real estate experts pointed out that the "eleven countries" with the policy direction of the central control of the property market all of the same strain, but more systematic and comprehensive, formally established in 2010 Chinese real estate policy and structure changes of China real estate market this year will be difficult to break away from the policy background.

Property market regulation policies frequently released, has been part of the first tier cities in the domestic real estate market cold. In the property market in Guangzhou last month last year hurricane hit Waterloo, February market turnover fell into about 5, the average price fell to the million mark. The price is relatively reasonable or not as much as the two or three line of the city is regarded as the treasure house, some of China's major developers began to step into the second tier cities more radical. This is the lighting industry has brought unlimited business opportunities.

In addition, the day before China Building Materials Federation submitted to the Ministry of building materials to the countryside "to expand the policy and implementation of the recommendations" draft, relevant industry more and more enterprises responsible person recently in a meeting, to discuss the feasibility of "building the countryside". Building materials to the countryside, the majority of lighting companies have said it will effectively improve the sales of enterprises, but also take the high-end route according to the company said it will broaden the product line, specifically for the development of new products for the rural market.

At the beginning of the new year, many lighting companies have made a new strategic adjustment. The impact of these two policies on the industry is mainly manifested in the following two areas.

1, the two or three market competition intensifies

Performance: with the gradual transfer of real estate hot spots to the two or three line of the city, will greatly stimulate the market demand for lighting products, the major brands competing intervention will exacerbate market competition.

Impact: lighting brands competing settled two or three lines of the city, will bring major brands compete for channel resources. The first line brand and the two or three line brand game, will lead to a new brand strategy, marketing strategy, channel model.

2, new product strategy

Performance: with the gradual advance of building materials to the countryside, lighting enterprises to take the overall strategy to meet the needs of the rural market.

Impact: rural consumption emphasis on "price first". In order to meet the needs of the consumer market in rural areas, a lot of second line lighting brand will be based on the progress of the implementation of the policy to change the product strategy, as soon as possible to develop suitable for rural sales of low-end new products.