TCL: look for opportunities in the LED industry chain

Light emitting diode (LED) in a short span of ten years, the rapid growth of flat panel display as one of the mainstream products, while in the landscape lighting, display, LCD backlight three market areas have been widely used. TCL group LED division executive vice president and chief technology officer Hong Zhen believes that LED products at the right time. Relying on the development of TCL brand LED 2004 TCL has been China's top three electronic information hundred enterprises, its core product is just display products. The scale of the production and sales of the system products and high-end technology research and development has been the competitiveness of TCL, and TCL LED display project products with internal technical and economic relevance and can use the internal infrastructure. TCL group LED division, executive vice president and chief technology officer, in an interview with the China Electronics News reporter, stressed that the competitiveness of technology is the fundamental cause of the development of TCL LED division. "Rely on the industry experienced R & D team, take the advantages of international brand products, but also through mergers and acquisitions within the industry have the advantage of the company, the introduction of the industry experts, to further enhance our strength, standing on the shoulders of giants, designed with the core competitiveness of the products, through the standardization of production, strictly in order to control the quality, excellent service based on the LED industry. "Flood express. TCL is one of the world's largest sales of color TV companies in the field of civil terminal display has a huge brand influence. TCL is also one of the most respected national enterprises, widely recognized by domestic customers. These have been reflected in the case of LED domestic sales. Involved in the field of industrial display is not only the needs of enterprises and projects, more expectations of the industry and users. Hong Zhen said, a product of the market competitiveness is the core technology, TCL LED project team with senior professional ability, in the management of product development, integration, sharing and other aspects of electronic production line can minimize the cost, guarantee the core competitiveness. TCL's marketing network, logistics, rapid growth, capital operation is the core competitiveness of TCL has always been. TCL has the most sales, the most efficient and dynamic marketing network in china. It has the ability to cooperate with customers and channels, can significantly reduce the cost of sales, improve product promotion, the development of the LED project has played a very good role in promoting. China LED display industry leading level of the world, Hong Zhen said: "we can and should be effective use and integration of domestic and foreign professional group strength, brand and internal infrastructure sharing, quickly realize the production and quantity of pins, with the scale of core competitiveness in the industry. LED project products in the TCL platform has the core competitiveness, to ensure that the project has exceeded the average profit level of the industry average profit margins. These are the competitiveness of TCL in the development process of long-term cultivation and accumulation, and is difficult to be imitated and replaced by other companies, can effectively support the enterprise to extend the vitality of new business areas. Seize the commanding heights LED for the future development strategy, Hong Zhen said, through the powerful pull LED display, LCD TV backlight applications, and landscape lighting and the future of LED lighting has domestic market demand, careful and reasonable layout, brand, product positioning high-end and full accumulation of "potential energy", opportunistic occupation LED strategy hub and key commanding point in the industrial chain of the middle and lower reaches for the final victory of the aircraft industry, complete the product application based on careful layout, strategic planning to build the industrial chain of economic science. At present, the development of LED industry has been paid attention to by the government, the support of the policy, the earthquake that LED industry is currently a free economy, the competition has been very full. As Mr. Lang Xianping said, the current industry itself with the free economy of the three negative phenomena: first, the low level of repeated waste of evil quality competition, making a lot of resources are wasted. Second, corruption and moral degradation. Third, the more you want to do a good job of product quality control and research and development of the company, the more likely to be eliminated. Of course, only the first three companies in each industry can survive the 'three or four principles' is also playing a role in the integration of the market. "Flood express. For the healthy development of the industry, Hong Kong suggested that the development of the industry should be the rules of the game, to achieve industry self-regulation, which is crucial for the development of our national enterprises, the future of internationalization is also crucial.

Source: CCID - China Electronics News