TCL mobile phone channel change cancel branch rely on dealers

Original 300 to 400 of the size of the company basically was changed to the office, only four or five employees, city offices directly revoked, changed to business area

In 2005, the TCL group has a significant impact on the TCL Mobile Communications Co., Ltd. (hereinafter referred to as TCL mobile), is undergoing a earth shaking change. More than one TCL channel on the first financial daily said, TCL mobile channel is undergoing large-scale reform.

The channel said, "Yuan Xincheng (TCL TCL, chief operating officer and general manager of mobile) are slowly being canceled" direct supply "and" proprietary "sales model age" is to promote the TCL mobile phone all over the country, is the most direct expression of TCL of the 26 branch offices were reduced to "at the same time", "Wan Mingjian (former general manager of mobile TCL) to rely on dealers era" way is to use the.

Give up self channel

"In addition to a small number of areas in accordance with the local tax requirements of the joint venture company can not register outside the office, we have changed the branch office, which is an optimization process, the current adjustment has been completed." Huang Wanquan, general manager of TCL mobile domestic marketing. In this adjustment, the original size of the 300~400 branch was basically changed to offices, each office only retain four or five employees, prefecture level city office was directly revoked, changed to business area. The company adjusted office functions has changed greatly. The office is no longer responsible for specific sales and finance, "the dealer directly from the headquarters to take the goods, or pay directly to the headquarters, will only make a data at the same time to the office, by the office responsible for supervision and coordination." A TCL branch official explained.

TCL East China branch official admitted that the province will be the main sales package mode TCL mobile phone in the future, reduce the packet and packet, to strengthen the province package, he also said that in the adjustment must be to "clean up" on the channel, including replacement of some agents and dealers".

In the WAN Mingjian class, Yuan Xincheng is responsible for TCL mobile, the dominant strategy has changed the TCL mobile channel, strengthen the branch control efforts, and cut the number of bags, bags,, bags etc. agents at all levels, then TCL mobile general manager Du Xiaopeng said, TCL Mobile has distribution mode from the traditional mobile phone, to "branch agents - hypermarkets with sales.

The offices are being dumped, and some mobile phones for only two hundred or three hundred yuan." A TCL sales staff said that a large number of sales and marketing personnel are also looking for a job.

Profitability is the key

It is understood that this adjustment by the current TCL mobile COO as well as Huang Wanquan, general manager of the domestic marketing company TCL trader, and TCL mobile CEO and assistant to the chief of the global market, as well as the development of research and development, Du Xiaopeng. An industry source said: the channel to the dealer can save marketing costs, reduce the cost of enterprises, enterprises can put more energy into R & D and production."

TCL Southern China a sales manager told reporters: "in the past a month we have an income of one hundred million yuan, support for each branch of such a large scale of course no problem, now there is not so much profit, only to reduce costs, the profits of enterprises apart from increased income, another part is to reduce the cost of." According to him, the current TCL mobile phone sales of about 1000000 per month, more than 80% are from foreign markets.

Exactly how much of the amount, accounting for much of the share is not the key, the key is to profit, to be able to make money." North Branch of a responsible person said, according to the plan, TCL will launch a number of TI based ultra low-cost mobile phone, mobile phone number and this attraction is the "profit", he predicts that this adjustment effect will be reflected in the "51".

By the end of 2005, TCL mobile financial market in Hongkong of HK $590 million to become TCL the adjustment of the capital guarantee, "our domestic market this year's task is about 2000000, the global about 10000000, it can be said that this task is very light, only the bottom line of the annual task." TCL East China sales manager.