TCL notebook computer zhuangong local manufacturers again counterattack foreign brands

Following last month's launch of the first dual core notebook, TCL announced yesterday that it will adjust its brand strategy, this year's notebook business will become the strategic core of TCL computers. General manager Yang Weiqiang said that this year the goal of TCL in the development of the notebook business is shipped 400 thousand units, becoming the country's top second notebook suppliers.

At present, Lenovo in the domestic market, the strong pressure has so many domestic brands will compete for the "imaginary enemy" to focus on HP, DELL, Sony and other international brands on the body, a wheel by Intel Centrino three potential and domestic brands of "collective counterattack war being waged.

Terminal retail market will become the first position

Bao Wenqing, director of TCL computer market, told reporters that TCL computers will be launched in this year's notebook computers to change the proportion of notebook business accounted for the entire PC business. Desktop computers will no longer be the focus of business, but the company will expand the market share through the expansion of the 46 market.

The traditional home appliance stores have paid more attention to the current domestic manufacturers has become one of the most effective way to counter the international brand, in addition to TCL, whether it is the home appliance industry from Haier or traditional IT strong founder, are claimed earlier this year to strengthen all-round cooperation with the home appliance store.

Bao Wenqing said at the same time, TCL computer previously received by the original the Great Wall computer sales channels, as well as with China's largest agent ASUS Haitian cooperation, has initially completed the integration of the channel. At the same time, TCL will cooperate with Gome, Suning stores and other stores, into the appliance store. 12 inch, 13 inch notebook will be the main product, the price is mainly concentrated in between $7000 to $9000." Yang Weiqiang said.

This year will become a domestic notebook, life and death"

IDC latest data show that last year, the global total of 3 million 600 thousand laptops sold, accounting for PC of the total shipments of 1/6. and with the cost of notebook computers, notebook market demand from the production of materials to the consumer gradually change. Global notebook shipments in 2007 accounted for the proportion of total shipments will exceed 42%. in the next 5 years, the Chinese notebook market will grow at an annual rate of 30%.

This year will be the first year of the domestic notebook 's, and for TCL, the success or failure of the notebook business will be related to whether the group out of the trough." Yang Weiqiang expressed his attention to the market this year in such a way. In the TCL group's 2006 pledging conference, TCL group president Li Dongsheng also said that this year is an important year in relation to the company's ability to walk out of trough, and the group strategy is focused on consumer electronics, communication, computer.

Since 1998, TCL group involved in the field of IT since the start of the first gun with Ben four, TCL computer has been in a state of "lukewarm". The general agent of TCL notebook in North China people Shenzhou Haitian company told reporters, for the TCL group's three core business, TCL TV has entered the period of saturation, mobile phone is annual loss, the current economy has no obvious growth point. The notebook market will undoubtedly become a huge growth in the future expansion of the group's goal. Currently, TCL computer business revenue is only accounted for the group's total turnover of 10%.

Relevant background

PC industry: Joint Test

Rely on PC business started Yang Weiqiang was a hero of the TCL computer. TCL tried through the acquisition of the way to complete the construction of the product line, but the effect is not good; then try on the independent research and development, sales channels and system, but the final result is the "channel" Queen Yu Cuiwei had to fade out. So far, TCL computers directly in charge of the notebook business executives have not been in place for more than a year. TCL is a common problem faced by the domestic notebook, Lenovo is also facing a big head of business profit growth slowed thin, emerging high growth business expansion fatigue test.