Technical advantage of foreign domestic LCD was broken for the first time to challenge foreign brands

Domestic flat-panel manufacturers have to catch up with foreign technical strength, the more cost-effective strategy for them to win the 80% flat-panel TV market

Domestic flat-panel TVs in the quality of the Yu Yang brand is not lost, the average price is lower than 30% of them, consumers have no reason not to choose us?" Konka multimedia marketing division, deputy general manager, general manager of the flat operating center Liu Dan in its 2006 new conference confidently said.

August 7th, Konka headquarters in Shenzhen launched 15 new series, "notes" and 40 inch new Samsung, SONY and the same size of the same model a new showdown. Analysis of the industry, this is the SONY Konka "in Beijing in August 1st on PK6 domestic flat-panel TV brand" the answer, is also the domestic LCD first high-profile challenge foreign brands.

Foreign technology advantage is broken

In the conference site, 15 new Konka shows ranging from 32 inches to 46 inches full series of LCD flat products, especially the launch of its new 40 inch "colors" and two sets of Japan and South Korea the same size LCD TV (Samsung, SONY) site, to prove that their products do not lose in technology in foreign brands.

At present, 40 inch LCD panel only Samsung production, several brands are using the same kind of panel, at the same level." Konka multimedia marketing division, deputy general manager, general manager of the flat operating center Liu Dan pointed out that the flat-panel TV industry is similar to the IT industry, is open and standardized architecture, the core components have been standardized. The advantage of South Korea enterprises to establish vertical industry in the CRT era is broken, the foreign brands back to the same starting line.

Konka will continue to push the future of LCD products, because the technology of plasma products has been monopolized by Japan and South korea." Liu Dan said, in the LCD products, whether it is the world's largest LCD panel maker, or SVA, BOE is China enterprises, South Korea panel companies either in cost or on the scale can Chinese compared to the enterprise, not by foreign enterprises about.

According to Liu Dan, "Jane" series Konka has 3 features: one is the first to use multi adjustable backlight technology, leading into the adjustable flat-panel LCD backlight is two times; and the international chip giant Konka jointly developed specifically for Li Xiang two generation digital engine driven more than seven generations of large size of the display screen; the three is the 7.5 generation the liquid crystal display from international companies. The "beauty" series of flat-panel TVs in processing speed, color, clarity, 3D reduction processing are up to two times the previous generation processing platform.

Domestic price advantage obvious

Reporters learned that the exhibition of new Konka 40 Inch series brand price 12 thousand yuan, 46 inch price 16 thousand yuan, than the same level of foreign brands 6 thousand cheaper than 8 thousand yuan. Times reporter visited Suning, Gome appliance supermarkets also found that, compared with the same size and the function of foreign flat-panel TV is, TCL, SKYWORTH, Xoceco and other domestic flat-panel TV prices generally lower than 20%-30%, the price advantage is obvious.

In the tablet era, the quality of Chinese and foreign tablet products have been few gaps, but the local brands of cost-effective strategy allows them to win the domestic market share of nearly 8." National Radio and television product quality supervision and inspection center, said Li Jian, director of digital television laboratory, told reporters.

It is understood that this year the domestic flat-panel TV market began to focus on the outbreak, it is expected that China's flat-panel TV sales will reach 5 million units, the market size of more than 35 billion yuan. Including Konka, TCL, Changhong, Hisense and other domestic brands of color TV enterprises have maintained rapid growth, the total sales of flat-panel TV Konka first half of the year to reach 240 thousand units, representing an increase of 584%, sales grew 410%, sales in the first half of last year has exceeded the total sales. 8, September, 40 thousand new flat-panel TV series covers a comprehensive listing, our goal is to expand market share to 8 to 10 points, "Liu Dan said.