The Internet +LED lighting industry "impeach" what kind of spark? (two)

The channel construction, many enterprises do not seize the key, the development of multiple channels is not focused on the lack of research object, research the characteristics of various channels; in addition, due to the lack of positioning itself, many small and medium sized enterprises are the pursuit of fast track, short-sighted in the direction of enterprise development, to reflect the market or the marketing channel, the confusion at last, blindly, only price competition, disorderly competition. In a word, the traditional lighting companies lack of grasp of the user and the market, always want to use their own products to guide the market, rather than according to market demand to guide products and services.

The Internet thinking is the core of innovation + services, research and development and others are not the same characteristics of the product, to create a unique experience, unique service. In this regard, Li Zhijun said the identity, the customer experience and value is the basic elements of "Internet plus" lighting can guarantee the products and industry upgrading, also can help big data reverse approach of industry innovation. "

"Internet plus" forced enterprises to "+ lighting"

For the lighting industry, the marketing model has to change the key period. The traditional marketing model mainly depends on the dealer to the lamp to carry on the commodity the purchase, but the purchase time also concentrates in the beginning and the end of the year two seasons. Although there will be some new conference and dealer meeting lighting enterprises every year, but is often a formalism, more is to improve business visibility and maintain good relations of cooperation with dealers, which resulted in the asymmetry of information production enterprises and end users, the lack of effective information of product upgrades and new product development, is not conducive to full play the innovation ability of enterprises.

In addition, the traditional marketing pattern has formed the regional characteristics of the product, because the dealer's business scope is limited, making the product limit in certain regional sales, can not break through geographical restrictions, bring some limitations to consumer choice.

Moreover, the traditional model can not allow manufacturers to provide more efficient and quality, comprehensive services to consumers, especially complaints to the quality of the product, due to the presence of dealer intermediary, the terminal customer solutions do not clear. The Internet in the product quality to the use of the process, is no longer simply as the dissemination of information and complete the transaction, deeply reflected in the integrated services, or even similar to smart factories, intelligent production and intelligent logistics.

Ruan Fei said, in the terminal market, in fact, the product service value is much higher than the value of the product itself, now the entire lighting industry only emphasizes the lamp itself value, and enhance the value of services was not apparent.

At present, the Internet is also in the sale of the product itself, and did not upgrade its added value. Whether manufacturers or the so-called vendors, in the premise of specific "Internet plus" thinking, to explore a new business model is more suitable for the line, to the development of the whole industry will inject a new force, toward a better direction of development.

"The future of the lighting industry will be the first to embrace Internet plus industry. Adams said.