The South Korean delegation IIC digital multimedia chip performance and bright

After following the 2005 for the first time to exhibit IIC, South Korea IT-SoC Association in 2006 and again at IIC ShangHai Railway Station, with bright orange walls and loud "Dynamic u-Korea" (dynamic Korea) slogan to attract a large number of engineers stopped to visit. IT-SoC Association currently has more than 130 member units in South Korea, in 2004 the average sales revenue growth rate of more than 200% of these enterprises, which is the fastest growing enterprises more than 500%. Through these figures, it is not difficult to find great potential for the development of the system level chip industry in china.

Compared with the previous, the number of enterprises of the Shanghai group still is 10. But the products have changed. South Korea IT-SoC Association head Li Minrong said: last year, the majority of exhibitors to display the sample, this year, more companies are already in the market to promote the chips and programs."

Strong technical strength to stimulate the Korean companies to enter the Chinese market ambitions, and IIC is the best stage for these companies to enter the Chinese market. Li Minrong introduction, due to the limited number of places, and members of the unit to register enthusiastically, so they start from the operating conditions and technical points, the number of registered enterprises in the selection of the 10 companies unveiled.

However, the number of enterprises more than half of the debut at the same time, the reporter also found 4 familiar with the manufacturer name, which comprises a multimedia processor chip supplier LetsVision company, MP3 player, portable TFT-LCD chip supplier MCS Logic driver provides PC camera chip and PixelChips chip suppliers and network camera module, TCP/IP module, EDA network connection software MyCAD and FPGA training kit Myprotor Seloco.

About 10 exhibitors, Li Minrong familiar. He said that in these 10 companies, the largest number of C&S Technology Inc. However, the two exhibition of LetsVision as well as the new Boo-Ree Multimedia Inc, @Lab Inc is known for technology.

"Dynamic Korea" slogan to attract a large number of engineers stopped to visit

Founded in 2004, Boo-Ree digital multimedia SoC as the main product. It is reported that the company's technical backbone all from Samsung and LG electronics, has a wealth of experience in the field of semiconductor design. Current products include BMC500 series and BMP1000 series two categories. To promote the BMC504 (BRAC5), for example, the chip is a 8 bit MCU products. Built in high quality voice compression and 4M storage space. Therefore, not only for the general development of the user's requirements, but also to meet the needs of the voice of the development needs of users, such as road traffic safety terminals, educational toys and home appliances.

In contrast, BMP1000 is a multimedia processor chip, the main goal of targeting mobile phones and portable electronic products, video playback and 3D processing capabilities. It is reported that the product built-in hard core 3D processing engine is powerful, able to display more than 1 million triangles in a second. In addition, the chip also includes a series of audio and video codec capabilities, including H.264, MPEG-4.

@Lab was founded in 2000, July. Its main products are optical mouse sensor, digital contact sensor controller, optical navigation sensors, etc.. It is reported that the company is the world's second companies to develop a photoelectric mouse chip, in 2005 the global market share of up to 12%. In particular, its photoelectric mouse SoC sensor built-in MCU module, the user can choose according to the needs of PS/2, USB or U+P Combo interface. The @Lab PS sensor will be made into a complete mouse, just outside the 2 capacitors, 1 resistors and 1 LED light-emitting devices can be. In addition, the company's digital contact sensor controller products are mainly used for mobile phones, MP3 players, PDA and other devices for program selection. The optical navigation sensor in portable devices can be achieved in the PC interface similar to the mouse pixel by pixel smoothing function.

Two degree of participation of the LetsVision this brings its Medeo1000 multimedia application processor SoC chip, the latest version of the two, MEDEO1100 mobile multimedia SoC and MEDEO2000 DMB SoC solutions. Using ARM9 kernel, and can achieve MPEG-4 codec (Codec), TV-out function, built-in 64M memory, addressing capacity of up to 1Gb. At the same time, it can display two images, to achieve playback picture in picture function may be provided.

2005 IIC has brought benefits to some companies. Li Minrong introduced last year, IIC has been a number of exhibitors to win the contract from the Chinese customers, more individual companies have also set up branches in china. For example, in digital audio IC as the main products of MCS Logic company has been set up in Beijing, a company, while Shenzhen is also set up R & D center, at present, Tge (like the Patriot units) MP3 player manufacturers have adopted the company's chip.

The reason why the ShangHai Railway Station exhibitors, because there are many R & D companies." Li Minrong said, "in addition, more and more international companies are also developing its R & D center in Shanghai and its surrounding areas." He said that IIC is an excellent stage for Korean companies to enter the Chinese market, next year we will continue to return here to share with the Chinese engineers in the latest development of the Korean IC industry."