The United States and the Soviet Union in Beijing, Shanghai and Shanghai air war LED TV disguised price reduction of 10%

January 26th news, LED increasingly high barriers consumers about the signs of loosening, Shanghai Suning, Gome, Beijing has announced that the store will be "new for old" sales of LED TV single Taiwan 10% subsidy is not capped, it also means that consumers buy expensive LED TV to enjoy the subsidies will be more than 2000 yuan, a 400 yuan subsidy amount is 4 times higher than the upper limit.

LED TV prices scare consumers

LED TV than ordinary LCD LCD TV has a higher picture quality, easier to do "thin", in particular, can solve the problem of fast moving image streaking, but also more energy saving than traditional LCD tv. It is the advantages of LED TV set in one, since 2008, Hisense released the country's first LED TV, the mainstream Chinese and foreign color TV companies have been put on the market LED tv.

However, compared with the manufacturers to promote the enthusiasm of LED TV, LED TV market is not as enthusiastic as expected. The same brand of LED TV is more expensive than LCD TV 30%, such as Samsung, LG and other foreign LED TV is more expensive than, LED high pricing has hindered its further expansion of the market. A domestic color TV, said the person in charge.

Is the purchase of new home appliances Miss Zhu also told Tencent technology, she was in the capital of a home appliance store took a look at a model of UA46B7000WF Samsung LED TV, the price of the TV close to 18000 yuan. But she had a mind, did not immediately purchase orders, but in the online search, found a Samsung Full HD LCD TV LA46B530P7R price of 7000 yuan, the same size of the Samsung LED TV than the average price of LCD TV costs have more than doubled. So she chose to wait and see the Spring Festival will not cut prices.

Gome Suning Beijing isolated war LED TV disguised price reduction of 10%

In January 18th, Shanghai Suning announced today, Shanghai Suning will jointly SHARP, SONY, SKYWORTH, Hisense and other ten major TV brands launched the "2010 Shanghai TV Festival," LED "in the TV Festival, customers can enjoy the purchase of LED TM 10% subsidy is not capped concessions, where is the old for the purchase of new LED TV, enjoy 10% full subsidies, the state subsidy of 400 yuan excess, from Suning through electronic coupons in the form to be filled.

January 25th, Beijing, the United States also announced that the United States will be in Beijing from this week on LED TV TM to the highest 400 yuan subsidy limit will be canceled, a single subsidy of 10% is not capped, first to test the water in Beijing to cancel the home appliance trade subsidy ceiling.

But it is worth noting that, unlike the Shanghai Suning Festival 10% full subsidies, Beijing Gome to LED TV 10% full subsidies is long, and in addition to the LED TV, Beijing Gome also joined the refrigerator, washing machine and other products, the implementation of home appliances to cancel the replacement subsidy ceiling.

China's two major home appliance stores were separated by a smoke LED TV price war.

Insiders pointed out that, as the domestic home appliance retail market is the most representative, Beijing Gome, Suning Shanghai almost at the same time choose LED TV as cancel TM to subsidies ceiling products is not accidental, because excess by the merchant to bear alone, so Gome Suning choose to cancel the limit to old change new the product is relatively high profit margins, can still maintain the profitability of products subsidies in 10%, LED TV is undoubtedly one of the best choice. "

The source also predicted that two large home appliance stores in Shanghai, Beijing two "air war", will likely lead to follow other regional markets, thus forming the LED TV price "face", the prelude to the opening price diving LED.