The destructive innovation of Internet to traditional lighting industry

Introduction: after 2010, with the advent of intelligent mobile phone, mobile Internet tide rushing and roaring waves, this let Ma Huateng see a new wave tide, and quickly and decisively WeChat R & D become mobile Internet goers. Ma Huateng excitedly said: I think the mobile Internet is the real internet. Its use is long, the flow will be more than 10 times the growth of PC. "

Lighting industry, many enterprises in the combination of online and offline O2O Internet business model, some enterprises in the "test the water", "water" in some enterprises, some enterprises in the "diving", and even companies hit two million to dredge the electricity supplier channels, whether it is to what extent, shows that the lighting companies want to through the Internet electricity supplier in this channel to break out, expect commercial channels to be able to occupy a certain market share, has become a new growth point of profit.

The destructive innovation of Internet to traditional lighting industry

The Internet has revolutionized the people of the product, the use of the conventional image of the service, using the Internet to do the phone thinking, using the Internet to do the thinking of the lighting market, with the media to do the lighting trade thinking, is cross-border thinking. Cross-border thinking is the core of disruptive innovation, and often from the edge of the edge of the industry innovation, it is necessary to jump out of the industry to see the industry, the establishment of a systematic, cross thinking. With cross-border thinking, break through the traditional thinking, beyond the traditional business philosophy and business model, will have the opportunity to turn overtaking.

It can be said that the Internet blurs the boundaries of all industries, so that the cross-border become a new normal. The destructive innovation of the traditional lighting industry is mainly reflected in the following aspects:

1 attack from flank, subversive destruction.

Internet innovation has never been a frontal attack, but to bypass the heavily fortified Maginot line from the flank, launched a fatal blow. For example, Samsung, apple and NOKIA can not defeat, by phone, SMS, broken mobile phone, but on the Internet, watching movies, listening to music, take pictures, play smart mobile phone games, they subvert the concept of mobile phone.

2 user centric, users have to get the world.

In the China Internet community, there is a legend, which is the formation of BAT three Internet Co utmost potential. Baidu, Alibaba and Tencent, has been able to firmly occupy the top China Internet food chain, is that they have a unique world of unexpected strategy: Baidu occupy the information terminal, the Alibaba held trading terminal, the Tencent held communication terminal. As long as the user is king holding the sword, like how to do cross-border cross-border. Also in the LED lighting industry, lighting the economic benefits are often from the terminal to the reputation of the consumers, in the Internet era, the use of LED lighting lamps, the quality of the products, the use effect is found in the online search to get customers, product sales is not self-evident.

3 to subvert the traditional industry barriers to competition, because the grain on the enemy, surprise.

The traditional lighting enterprise status is set up by professional technology and resources, and emerging Internet companies have an easy job to do subverts these barriers to competition home life. As a traditional bank, painstakingly built up business outlets as you put money into Alipay tools; WeChat every minute communication tower and seckill mobile, Unicom Telecom licence. The Internet has greatly reduced the LED companies in the market competition in the peer competition.