Why the transformation of traditional enterprise Internet electricity supplier so difficult?

Review: this thing on the Internet, the traditional lighting entrepreneurs are not allowed, especially many bosses do not have a WeChat or micro-blog phones, they do not feel a sense of accomplishment of this thing. And a new thing in the middle of a wall. In fact, the traditional lighting entrepreneurs feel right, so far, the Internet e-commerce was born 10 billion entity groups, only a few new companies do, in the lighting industry, currently has several in a little profit, others are in the burn".

Ma Yun said that the traditional mode of Internet companies are often invisible, and then look down, and finally too late. At present, the LED lighting industry is generally not the end of the network marketing psychology, entrepreneurs are not afraid of things that are not sure, the risk is their first consideration.

For the relatively large scale of the traditional lighting companies, the most difficult transition, but because of the hands of the rich, once determined transition, great probability of success; on the contrary, for the small and medium-sized enterprise LED, existence of subversion of the industry the opportunity to turn overtaking, small boat U-turn, looking for the business model, the well developed products, popular overnight. In the Internet era, LED industry is not aloof, must be transformed. Turn also have to turn, do not have to turn, forced transformation will play power, not to the will of the people.

For LED lighting companies, there are two kinds of transformation.

First, forced to transition, when the problem can not be resolved to focus on when forced restructuring of enterprises, the cost of this transformation is very large, but also very painful, but not surgery must die.

Second kinds of transformation, is a forward-looking transformation, is the strategic insight into the ability of corporate leaders super, this entrepreneur is scarce. People are often not willing to give up the success and glory of the past, the love plot is not love but the commercial It's only human., Li Jiacheng, warned his son never love any one industry or business. Often emotional, is the beginning of failure.