The era of big data brings opportunities for the development of lighting companies need to develop new channels

Introduction: China the rise of the Internet can be said is very fast, just after 20 years of development, has now spread to everyone's life. According to statistics, there are 400 domestic websites, 1 billion 300 million mobile phone users, the number of Internet users, the number of Internet users is far ahead of other countries. The rise of the Internet platform to consumers brought new consumer demand, thereby stimulating the national economy. Lighting enterprises in the face of this trend, we should actively grasp, seriously thinking, make full use of mobile marketing to help enterprises Changhong.

New media marketing channel expansion

In the Internet era, with the emerging of the new platform, lighting business marketing model is also gradually keep up with the pace of the times, the rapid rise of the electricity supplier in the light of which, the big data plays an important role. Not only the business people, and even government officials have also mentioned the importance of big data in various conferences. Indeed, big data brings a broad imagination space for the commercial, created the potential for the past many impossible things, but the use of big data has not been standardized at all, lighting enterprises should make good use of the data, in addition to discern the stage, still need to combine their own actual situation.

Big data for the lighting business opportunities

The era of big data, lighting enterprises should develop, must make good use of this platform, only the platform resources to effectively integrate well, in order to make more different businesses and Luxuries can be visually displayed in front of consumers, so that consumers are also sellers, which can greatly reduce the difficulty of communication is the era of big data value is more this transparent mode, especially into the lighting electricity supplier model enterprise will bring huge impact to industrial upgrading, will also be Gabriel no harm.

Insiders said, through the visual presentation of big data, enterprises can find the owners of the lamps Association of the brand of choice, a higher proportion of brand association can take the initiative to unite to provide preferential marketing or interactive services for the owners, so as to meet the needs of consumers. For example, the site through the statistical results of big data found that the preference of a brand owners may choose several other specific brand risk, if these brands joint marketing, will cater to the needs of the owners, play a multiplier effect.