The investment slowdown in the rate of LED lighting enterprises waiting for the dawn

After a round of production capacity expansion, intense surplus, with the popularity of conditions gradually mature and policy support, LED lighting is a new round of market opportunity is pregnant. Recently, the reporter in China's LED lighting epitaxial packaging and lighting industry in the region's most developed Pearl River Delta conducted in-depth investigation. Found survey, the current LED lighting industry chain of the company, in the face of the darkness before dawn, are seeking a different breakthrough direction. It is worth noting that, engaged in LED lighting terminal products manufacturing enterprises, may become the first beneficiaries of the LED lighting market started. Giant manufacturing domestic traditional lamps, also have been ready, ready to take the huge capacity of traditional lighting and long-term accumulation of production experience quickly transferred to LED lighting products, with its perfect marketing network, the emerging LED lighting market to win the corresponding market share. As strategic emerging industries, LED lighting industry, despite the seemingly "money unlimited, but after 2010, 2011 this year the capacity fierce expansion, capacity surplus, LED lighting companies are facing price and profit rate risk of substantial decline. The second half of last year, a number of relatively small scale LED lighting extension and packaging companies, has been a large loss. But according to reporter understanding, experiencing huge earthquakes and in the LED lighting industry, a new round of market opportunities are also pregnant. On the one hand, with the sharp decline in chip prices, the price of LED lighting products has dropped to a level not far from the traditional energy-saving lamps, LED light source for large-scale replacement of traditional light sources has become possible. On the other hand, in November 2011 the national development and Reform Commission issued the elimination of incandescent road map, China's elimination of high energy consumption of lighting products from the national level to enter the implementation stage. May 23rd, the Guangdong Provincial People's government has issued a circular calling for the popularization of public lighting in the field of LED within three years of Guangdong Province, when the expected output value of LED in Guangdong province to reach $500 billion. In the Pearl River Delta, the most developed in China LED lighting and lighting industry regional extension package, the company LED lighting industry chain, all in different directions to break through, to prepare for the upcoming launch of the huge market demand. Enterprise investment slowdown, to search for industry consolidation opportunities according to relevant research data by the end of May, LED chip prices continue to decline, an annual average decline of nearly 40%. Epitaxial chip production growth from 100% in 2010, down to 2011 of 50%. At the same time, the current domestic production of the new LCD TV, LED TV penetration rate reached 100%, this also means that the LED backlight market will grow substantially no future, main power of future LED market growth will turn to the general lighting market. According to Chinese national semiconductor lighting engineering research and Industry Association released data, the entire LED industry has about 3000 enterprises, of which 100 enterprises lack epitaxial chip package, more than 600 enterprises, the application of LED class of more than 2000 enterprises; in 2011 sales revenue of China's largest chip enterprises less than 1 billion 800 million yuan; the largest packaging companies less than 1 billion 100 million yuan, the market share of less than 4%; sales of LED lighting companies more than 100 million yuan of insufficient lighting enterprises 10%. For profit rate decline, the number of LED listed companies have said that the existing awareness slowed down this year's investment rate, to seek industry consolidation opportunities. Substitution effect and government investment, ready from many in the LED terminal products production enterprises to understand, in the upstream enterprise "bitterness" is brought about by the sharp drop in the downstream end product cost, the replacement of 15W traditional daily energy-saving bulb 4WLED lighting, the cost has dropped to less than 10 yuan. This is not much difference between and 15W energy saving lamp cost. However, compared with the traditional energy-saving lamps, LED lighting has lower energy consumption, longer life and better color rendering performance advantages, so once the market recognition, large-scale substitution effect will appear. In addition, local government subsidies for LED lighting is also changed obviously. In 2010, after the investment in the great leap forward in 2011, the local government's financial subsidies for production equipment in the upper reaches of the middle has been basically completed, and now began to shift to the lower reaches of the traditional lamp replacement policy support. For example, in Guangdong province to promote the use of LED lighting products "implementation plan" made it clear that, in the field of public lighting will be available within three years of LED lighting, lighting engineering and new investment requirements of local government departments and state-owned enterprises and institutions are using LED lighting products. According to the reporter, Guangdong has been achieved in a number of national road LED lighting, the country's first LED lighting highway 120 highway in Shenzhen has completed the transformation of the highway. It is understood that the current number of Listed Companies in the commercial and consumer LED lighting products, compared with the traditional energy-saving lamp has a very strong price competitiveness, has launched the market conditions. LED lighting industry will be rapid growth in demand for LED lighting enterprises detonated, in the upstream industry chain, the key is whether they can survive short-term overcapacity and industry integration; and for LED lighting enterprises downstream terminal manufacturing, is to start at the starting line on the problem.