Traditional enterprises according to the difficult LED gorgeous turn

"At the direction of the transformation of the traditional lighting companies generally have two kinds: product is extended to the LED light source, the importance of e-commerce channels." Okes lighting marketing director Zhang Wei concludes. According to statistics, from 2009 to 2011, domestic new LED application about 2000 enterprises. While in new enterprises, 40% from traditional lighting manufacturers, 30% manufacturers from new entrants or original employees out of business, 20% manufacturers from LED midstream packaging manufacturers, while the other 10% manufacturers from upstream material supply or is optimistic about the prospects for LED manufacturers. "Traditional lighting products after so many years of shuffling, has formed a business license as NVC, such as OPPLE Home Furnishing oligarchs, and two or three line brand product line homogenization phenomenon is serious, profit transparent, channel overdraft, has reached a state transition will not die." Qu Decheng, Secretary General of Zhongshan lighting electrical association, told reporters.