The layout of the entire product line CMO LED 13 new homogeneous appearance

Taiwan Chi Mei LCD products brand suppliers (CHIMEI), the day before a large-scale published six series and 13 LED new products, including 5 LED LCD TV, 6 LED LCD, 2 LED lamp eye, LED will complete the whole product line layout. The new generation of LED LCD TV for the first time to join and cooperation "three-dimensional" ITRI color gamut technology.

Zheng Liangbin, general manager, said the cause of this year's Taiwan LED LCD TV penetration is expected to reach 15%, LED LCD display will be more than 20%. In order to consolidate the leading position of the CHIMEI in the LCD market, under the full support of the whole supply chain of the Mei Mei Group, CHIMEI successfully became the first brand to launch a complete LED product line.

In addition to all the appearance of new products, the company will continue to overweight the second half of the year to launch other series of aircraft, estimated the fourth CHIMEI will be listed to a strong lineup of seven series 19 models LED products, in order to attack LCD, LED Taiwan market champion.

A new generation of CHIMEILED LCD TV and stereo added ITRI cooperation color gamut technology, adjust the color conversion from XY plane into a 720 degree three-dimensional LCH (LightnessChromaHue) color space, color shades, stereo image quality more supernatural beyond the existing HDTV standard, the thinnest at only 22mm. (Note: the three-dimensional color nature exists in three-dimensional space, not only the color, contrast and brightness of the color intensity of plane, and after adding light color is a concept of black and white color, color space concept, adjust the new perfect to show the natural details, which can be called the "three-dimensional color gamut")

But beautiful new LED LCD has high color LED backlight panel, high dynamic contrast can even reach millions more; in the lighting of small household appliances, the launch of the Swan series LED no flicker, anti glare, dimmable lamp eye, stylish elegant and graceful.

The new CHIMEI six series of LED products

Zheng Liangbin pointed out, CHIMEI LCD TV in 2009 and 2010 in the first half of the Taiwan market with sales of the first, I believe the second half of 2010 in the LED backlight series products have been in place at the same time, the exclusive 720 degree stereoscopic color gamut technology, 120Hz, 10bit, ultra-thin, ultra high dynamic contrast, energy saving and environmental protection, network video interactive interface the new technical specifications under the drive of the annual CHIMEI LCD TV sales is expected to break 180 thousand; and the second half of the CHIMEILED LCD TV will contribute 30 thousand Taiwan, total LCD TV revenue target 40%, get LED accounted for 20%.

CHIMEI liquid crystal display part, the first half of 2010 sales were flat, but the second half of the estimated 2010 worship Dumbledore DVI/HDMI models tariff reduction, fermentation and LED backlight will effectively stimulate the theme, domestic market sales force, to drive the CHIMEI liquid crystal display have the opportunity of annual sales exceeded 260 thousand units, compared with the same period last year a slight growth of 5%, while the second half of the year CHIMEILED liquid crystal display, will challenge 100 thousand, total revenue reached 70% LCD, grabbed 35% of LED target market share.

In addition, due to strong demand for the catalytic LED lighting, small household appliances market this year to accept the LED lamp increased, the overall market accounted for more than 15% in the first half of the 2010 lamps, in order for the CHIMEI market, European minimalist style LED eye lamp, which is marketed rapidly penetrate the eye lamp market, sales force is quite brisk. The CHIMEI lock again in the high-end consumer groups, the new launch of the elegant simplicity of the series of LED eye protection desk lamp, hoping to get 35% of the LED table to market share.