The management strength of the lighting enterprise decides the control power

Introduction: for now, effective channel management has become an important bargaining chip. The fine and systematic channel management can reduce costs, improve efficiency, control and enhance the competitiveness of the market.

1, with the ability to channel planning;

Rational planning of channels is the precondition to control the market, can be classified according to the specific market conditions as the circulation channel and the channel, and then find the profit point in this channel, and global dispatched according to this point, realize the maximization of terminal control.

For example, the store is one of the special channels in the circulation channel, is often one of the key channels of sales, so according to the foundation and the consumption habits of the market, with emphasis to the input of resources, or do the image or seek sales. For example, in the channels, the convenience store chain retail terminal is a new, effective control terminal, shorten the contact layer of consumers, can choose in community, the good quality of the convenience store terminal display and customer maintenance.

2, special channel development and maintenance;

Like "Easy Access" as a special channel for the majority of dealers, it is very tempting, because of its consumer groups, the development of low threshold, the maintenance cost is low, the majority of dealers sought.

If the traditional channel is a regular army, then the special channel is the flank of the army, the overall situation plays a defensive role. For the strength of dealers or agents can consider the establishment of an independent department or personnel to maintain follow-up. Beijing new time lighting technology Co., Ltd.

3, channel fine management;

Terminal store management: store management is the most important part of the realization of fine management, first of all, do a good job of detailed customer data files; secondly, do sales analysis; again, do replenishment plan.

Promotional activities: through the occasional promotional activities to attract the enthusiasm of the terminal boss, enhance brand influence. If it is a leading brand, you can consider the company's development plan, focusing on the promotion of promotional items to be held; if it is to follow the brand, you can consider competing products for the purpose of the investment counter attack.

Staffing and division: in actual operation, we found that some dealers for the maintenance of the mature market more casual, market foundation better, investment personnel often less, but because the market is good, business personnel market operations are easier and simpler, long time to bring lax will often cause a decline in sales or. Product sales decline brought back.