Lighting companies: flat advantage continues to enhance

Abstract: in recent years, the domestic large-scale industrial enterprises have entered the business, launched a large-scale channel terminal battle with food, petrochemical, pharmaceutical, household appliances, automotive and other industry leading performance of the most prominent.

They focus on channel control and lead sales channels, to create their own marketing network system. Because manufacturers and businesses are very clear, the channel is smooth, the key to the success of marketing. In most of the enterprises committed to shorten the sales chain, make the network flat today, with sales thoroughfare, to have tomorrow.

In the increasingly globalized market economy today, the channel has become the development of flat. The cooperation between manufacturers and distributors is the manufacturer to deal directly with the retail system, all the intermediate links around the channel, to avoid channel conflict, greatly reduces the cost, is the best embodiment of the flat channel.

From the manufacturer, this "flattening" cooperation model which producers can skip agents and distributors directly with the business cooperation, thus reducing the circulation, reduce distribution costs, can be more cost for the terminal sales, greatly enhance the market competitiveness of the products. Thousands of thousands of Shenzhen Lighting Engineering Co., Ltd.

For enterprises, the construction of marketing channels, not only shortened the distance between producers and consumers in time and space, but also the implementation of services such as sales, product information exchange, transfer, cash flow and other economic functions of such an important.

More and more international leading companies have realized that marketing channel management not only refers to the sale or supply, more importantly, it is a way of thinking, a new construction and customer contact to capture business opportunities, can change the rules of the game.

Only the flat channels, manufacturers can make a direct and interactive communication between the terminal and the consumer, pre-sale, sale, customer service service, to better meet consumer demand and maximize their market value.