The rapid development of intelligent mobile phone application software market into a hot spot for investment

According to Analysys International "Chinese intelligent mobile phone software and application of comprehensive report 2006" display, 2005 intelligent mobile phone sales reached 5 million 270 thousand units, and in the subsequent 3 years to maintain an average growth rate of more than 50%, is expected in 2008 will reach 17 million 640 thousand units. Over the next 5 years, China's smart phone market share of the entire mobile phone market will be more than a little from the current rapid increase of about 20% to about 6%. Intelligent mobile phone application software as the guarantee function smoothly, the market prospect is very broad, but also will be faced with free resources and piracy challenges, how to discover the application software market new business opportunities and establish a successful business model to become the key to success.

Analysys International believes that the following three segments should be hot investment in the smart phone application market

(1) security software market: mobile phone mobile phone virus has more than 100, with more mobile phone to browse the Internet and mobile phone network game, network search rise, increasing the risk of viral infection is safe, there will be significant growth in mobile phone market demand.

(2) industry user software market: specific industry users need to use smart phone mobile office functions to work more effectively.

(3) mobile games and mobile search software market: mobile games and mobile search more and more favored by consumers.

Analysys's business model for the above segments is as follows:

(1) security software market: mobile phone mobile phone antivirus software according to different operating system has been targeted, and at the same time operators, intelligent mobile phone brands, intelligent mobile phone operating system manufacturers to carry out multilateral cooperation is very necessary.

(2) intelligent mobile phone industry application software due to the specific industry users, taken in cooperation with operators to provide mobile phone terminal + software + services to enterprise user mode, effectively avoids the impact of piracy and free resources.

(3) with the rise of mobile games and mobile search market, free software and proliferation services will become a new consumer demand, how to create a sticky demand has become the key.