To replace the old half of the TV LED TV full force

Since July 2nd, determined the Ministry of finance, Ministry of Commerce and other seven departments in Beijing, Shanghai, Guangdong and other nine provinces for home appliances "old for new" pilot provinces and cities, since the implementation of household appliances "old for new" until early September, a total of 81299 pilot provinces recycling old electrical appliances, sales of new appliances 53164 Taiwan, the recovery and sale of television ranked in "new for old" five categories of home appliances in the first place. The latest statistics show that the second half of the policy and the second half of the positive impact of color TV season, Suning Appliance to the country over the same period last year increased by more than 100% of the total sales results in 2009 the national flat color TV festival.

"TM" TV accounted for nearly 50%

Reporter learned from the state issued "implementation measures for the replacement of old", Suning has in Fuzhou, Guangzhou and other pilot areas to start "new for old" consumer market research.

According to Suning "TM" project group, responsible person, in recent times the consumer market feedback, consumer to the pilot provinces and cities relatively high participation in household appliances "old for new", especially in the TV category "TM", 9 provinces and cities comprehensive research on average accounted for nearly 50%.

Statistics show that in Beijing city since August 10th, first in the country to start appliances "old for new" since, as of August 15th 21, 15 home appliances sales enterprises including Suning, total sales of new household appliances 2112, accounting for 46% in the "old for new" all kinds of home appliances.

NetEase before the survey digital TV "old for new" shows that 82.68% of users said the first would replace the TV at home, which is more than 93.92% users want to replace the flat-panel tv. In this regard, Li Bin, general manager of Suning black electricity division believes that the TV products to enter the Chinese market in the years to calculate, at present, China has entered the peak of a TV update.

42 inches above the plate into a "new mainstream"

Until last weekend, four Suning "2009 National flat-panel TV Festival ended. Reporters learned that, from late 8 to early September, Suning achieved an increase of more than 100% of sales performance. Li Bin said that with the full implementation of this year, home appliances to the countryside and other favorable policies, the traditional color TV sales season ahead of time in late 8.

Is in the mid to late 8 launched the "2009 flat-panel TV Festival, Suning through special offer machine, prototype discount, new recommendation, all-match packages and other forms of inclusive consumer TV market season started once a year. Data show that more than 40 inches and above the size of flat-panel TVs is more obvious. The reason as a result of the main TV manufacturers continue to pull the 40 inch flat-panel TV market price, and the 52 Inch to 55 inch flat-panel TV in some areas even less than 8000 yuan a record low; on the other hand, replacing the TV in the choice of the crowd, for renewal, new home decoration, wedding purchase mainly, people have more and more requirements of audio-visual enjoyment, large-size flat-panel TV has become a mainstream consumer market, and 32 to 42 inches large size and above in flat-panel TV consumption growth will also be further improved.

LED LCD TV will force the "super golden week"

Reporter also learned from Suning, during a nationwide flat-panel TV Festival, the domestic color TV as the representative of the function in the high-end tablet market share further boost - TCL internet tablet, SKYWORTH's "cool" series, Hisense's "Changhong blue media", "music education" and Haier the "mold card" series have its unique functions of selling grab the attention of consumers. But in a joint venture brands, Samsung, SHARP, SONY and so continue to double speed, four speed and high technology of plate, hope to solve the tail, blur the issue of consumer groups have a greater attraction.

Not only push Samsung and SHARP and SONY, Hisense, SKYWORTH and other first tier TV manufacturers, LCD TV category of a branch, was known as the "LED LCD TV next generation tablet" has been in the high-end consumers in the market. Li Bin said that although the market price of LED is higher, but in the country under the "new for old" policy in advance, plus the product compared with ordinary flat larger, thinner, more environmentally friendly and more energy-efficient four advantages, during the upcoming super golden week, the incremental market is expected to exceed three times.

In addition, PHILPS, LG, TCL, Haier, Changhong, Konka TV manufacturers will launch its LED flat-panel TV products before and after the national day.