Toshiba to build the largest overseas production base in the South China Sea challenge SIEMENS

Toshiba the largest investment in the Chinese factory - Toshiba TCL appliances (Nanhai) Co. Ltd. (hereinafter referred to as "Nanhai Toshiba"), officially opened in Guangdong before the sea, indicating that Toshiba will make a comeback in the white goods market Chinese.

Misaki Sato Yoshiki, vice president of Toshiba, said that by the end of this year, Toshiba South China Sea will become the largest production base of Toshiba white overseas. Toshiba South China Sea from the beginning of March this year, the pilot plant, the current production capacity has reached half of Toshiba's factories in Japan, the end of this year plans to produce 390 thousand sets of refrigerators, washing machines, 80 thousand units, the output value reached $8 billion. These products will be available in China in July. With Toshiba's capital increase for the company, Toshiba and TCL shares in the company has changed from the original 7:3 to 9:1.

It is understood that, in order to strengthen the sales system, Toshiba home appliances last February and TCL established a joint venture of Toshiba sales of household appliances (Nanhai) Co. Ltd. (hereinafter referred to as "THS"), the company from Toshiba and TCL jointly invested $50 million. Still held by TCL 51%, Toshiba holdings of 49%.

"Now we have the strength to challenge SIEMENS." He Zhenggui, general manager of THS, said the South China Sea Toshiba factory officially opened, marking the first step in the true meaning of Toshiba white goods in china. Before Toshiba China established Toshiba refrigerator washing machine Toshiba Xi'an company and Wuxi company, is located only in product development and commercial sales two, all products are commissioned by the Chinese partners to Toshiba's own production, but cannot control the manufacturing process and production.

He Zhenggui also revealed that TCL ice wash products have been in the planning, due to the need to differentiate with Toshiba products, it should take some time to prepare for improvement.