Under the new situation LED lighting show how to maximize the benefits? (two)

In recent years, LED to turn the world upside down changes in the lighting industry, in order to rebuild the brand brings new vitality, the exhibition economy however, decades ahead is bound to accelerate the speed of integration LED pave the way for the period of the industry, the exhibition economy from the orientation to the function needs to be adjusted to upgrade.

At the same time, the information age has brought downstream information channels open, electricity supplier channels to bring customers streaming, a certain sense of the exhibition promotion, play the role of diversion after Fengeng to single function. From the primary stage to the mature development of the industry, the information age of science and technology, from different aspects of the test of the traditional exhibition economy.

Different people, different views. hot discussion

In the face of the new situation of the industry exhibition and the emergence of a homogeneous competition, lighting lighting industry in the increasingly mature stage of development, the traditional exhibition will be able to explore a new way of change? In this regard, some people in the industry with their own practical experience, from different perspectives to discuss the thermal Different people, different views.

From the exhibition organizers, some people believe that the current exhibitions and related professional lighting is not prominent, many large-scale exhibitions through zoning classification, but is still not clear, the theme is not obvious. This part of the proposal, it is possible to highlight the theme of the exhibition, such as crystal lamp, modern lights, equipment exhibition and other professional categories, show professionalism, to achieve differentiation.

Another part of the view that the new situation of the exhibition organizers lack a platform for thinking, the platform is not only to provide the booth, but through the integration of various resources grafting, to help enterprises achieve the ultimate goal of the exhibition.

In this regard, Xiao south said, the exhibition organizers can be combined if lighting throughout the city and County Association, a show to thousands of channels to purchase a pull, the effect will be different; at the same time, the one or two games held in brand promotion, support a representative of several small brands, it will be a single enterprise the investment will be organized into investment, enterprises are willing to pay, the organizers also can easily profit.

Participating enterprises, but also take the initiative will participate in activities and the organic combination of the whole marketing system, it is best able to cope with various activities such as offline channels, dealer meetings, new conference and other supporting marketing actions, not for the exhibition and exhibition. It is gratifying that many lighting companies have been conscious of the exhibition economy and supporting the combination of marketing action.

For some experienced export exhibitors, some of their experience may have a certain sense of subversion of the traditional concept. For example, Wang Wanchuan believes that the enterprises to participate in overseas exhibitions without all the company's products all moved to the scene, but carefully selected several local the most representative marketable products to the exhibition, which reflects professional. Chen Qiubin, Japan, Taiwan and other places of the customer is quite cautious, they often through successive exhibition visits, to determine whether an enterprise has the strength and ability of research and development continuously, so as to come the factory inspection, or the first time cooperation.

The experience of practitioners. At the same time, regardless of the commercialization of the tide of how to roll forward, lighting exhibition economy only with the times, we can always stay alive, the advantages of long life.