Veteran lighting companies talk about electricity providers: cautious on O2O

Introduction: LED enterprises actively embrace electricity supplier. From the initial fear of electric injury to the electricity supplier to bring significant incremental sales, so that the lighting business will significantly enhance the willingness of the electricity supplier, but the pattern has been the beginning of online sales, leading to a clear advantage.

Shen O2O

Chinese consumption patterns have changed, a single channel is no longer competitive, multi channel online and offline collaboration will become the mainstream, e-commerce trends unstoppable. If the new LED brand to face the traditional channels of competition, must be a few odds tramp over mountains and through ravines. We can do is to do the opposite direction of the fish, for a battlefield, for a play, restart the game. Mei Zhimin, director of corporate brand repeatedly called on LED enterprises to actively embrace the electricity supplier.

From the initial fear of electric injury to the electricity supplier to bring significant incremental sales, so that the lighting business will significantly enhance the willingness of the electricity supplier, but the pattern has been the beginning of online sales, leading to a clear advantage. However, the rise of the concept of O2O, the traditional channels of dominant enterprises to provide a great opportunity to fight back. O2O model is the core of the online consumer to the store in reality - online ordering or payment of goods, services, and then go to the line to enjoy the service. Enterprises through discounts to provide information, services, etc., to push the message to the Internet users online stores, which will be converted to their own line of customers. Because traditional companies have a large number of physical point of sale, which is more convenient to provide consumer experience offline, thus making it easier to engage in O2O than simple online business.

Veteran lighting companies talk about electricity providers: cautious on O2O

Prior to the emergence of O2O, the traditional electricity supplier to purchase from the product to use are relying on the network to complete, due to the lack of consumer experience has been criticized by users. The O2O online shopping and offline services combined with the two functions, constitute a complete consumer experience link. At present, however, the first to open the O2O mode of operation of the LED business in the industry, there are few cases of successful cases of traditional brands. Of course, this is a common phenomenon in various industries.

At the present stage of e-commerce in the entire lighting industry in just a purchase channel, consumers generally is to realize brand information through known purchase channels and traditional media, only through this channel to the electricity supplier to buy cost-effective products. However, the attitude of the old lighting company O2O, but also shows that not all companies are optimistic about the O2O model. The old lighting company general manager Xue Xin believes that the lighting enterprises should not blindly transformation O2O, there are three reasons: one is the lighting industry brand is less, only some of the industry also belong to the brand, can really let the consumer cognition of the public brand is not much, but also very vague, it is difficult to use a single brand to attract consumers to go to the next line shop, very may go after buying another product. Two is the current lighting sales channels mainly lighting city model, brand stores are not enough. A consumer to buy lighting products, found that the market has a lot of choice, do not need to buy in a store. In addition, to buy a light bulb to experience the store to experience it? Three is through the O2O mode to drain the consumer to the store, the store's product line is relatively narrow, can not meet the one-stop shopping consumers, and ultimately not as good as a one-stop shop to facilitate the lighting city.

Therefore, Xue Chen suggested that enterprises and their blind transformation of O2O, as well as trying online sales. Because of the high expectations of the O2O model if you can not bring in fact the results of growth, it triggered the crisis will spread further with the spread of the internet.