What are the disadvantages of lighting industry channels?

Channel profit quasi distribution

At present, the lighting industry is the main channel defects of profit distribution in the channel is not fair, investors are not rewarded, output do not get the corresponding benefits, the value chain channel has become the biggest beneficiary, took the largest piece of cake, and even some channels become copycat bandits, by pressing the agents to obtain their own interest.

Even if a particular industry or business in the search for a new and more advanced channel model process, also need to channel the interests of the accurate distribution. Because of channel change or innovation ability, simply let the brand manufacturers to obtain sustained profitability and development, fundamentally solve the redistribution channel profit, only the reasonable allocation mechanism of channels to long-term development.

If the business to bring profit to the dealer is very small, and he did not cooperate with the enterprise, they still have a profit. So, such a relationship is not concerned with the dealer, the company will not control the dealer. So the dealer's control to remove the above aspects of service, but also in the interests of control, to give the dealer enough benefits. Shenzhen golden lighting industry Co., Ltd.

In other words, the enterprise to the dealer's profit is greater than the net profit of dealers. Only this time, will allow dealers in the enterprise and break up when the pain, it is the enterprise to say, is to control the dealer.

In the past to talk about channel change, more is to expand the size of the expansion of predatory channels, deepen the channel to get a larger sales performance. Channel innovation should be based on quality, moderate change, through channel innovation in the case of limited access to more channels to enhance the scale of profit.

If the enterprise can bring to the other side of the dealer can not refuse the interests of the future development of the enterprise is ambitious. This set up through the formation of first-class channels to control the dealer, you can grasp the development of the industry, to achieve the real network is king, establish the style of industry leaders.