With the United States to fight a protracted war Suning announced plans to upgrade the community store

First half of 2006, Suning Appliance Chain Development in key work nationwide on the flagship store flagship store on or upgrade. In Nanjing, Suning has completed the Zhujianglu Road shop, Xinjiekou shop, Shanxi Road shop three stores upgrade project, completed the full range of flagship store 3C + mode upgrade project. "Eleven" golden week just ended, Suning Appliance has opened wildly beating gongs and drums upgrade project community store, recently announced a community store upgrade schedule, completed in the city of Nanjing and the surrounding suburban community store 3C + model upgrade before the end of the year. October 28th, Suning stores will be upgraded to open the opening, becoming a series of projects in the first appearance of the 3C + model community store.

Suning transformation of community stores, speed, density and entrepreneurship record

Suning Appliance in the completion of the three flagship store in Nanjing after the upgrading of the project, 3C+ home appliance consumption model has achieved great success, golden week's hot sales is a good witness. Suning Appliance Tao Jinghai, general manager of Nanjing District, told reporters: Suning has dozens of community stores in Nanjing, covering the suburbs of Nanjing county. Suning Appliance Store modest size, low input, high output efficiency, home appliances category complete, these stores are located in the core of the local shopping district, convenient transportation, greatly facilitate the community of consumers shopping. With the appliance market competition environment and the change of product structure, the opening of more than 2 years old store has been unable to meet consumer demand, Suning will invest heavily in accordance with the latest 3C + of the community store upgrade mode. Suning focus on the entire Nanjing market, flagship stores, community stores after the completion of the upgrade, the overall efficiency will rise a step."

It is reported that Suning Appliance will be completed in the second half of this year, Shimonoseki stores, Xiaolingwei stores, clip stores, and Bridge stores and other stores in the renovation project. "Eleven" during the opening of the large shop became Suning Appliance community store renovation project started. Suning Appliance will be fully opened in the fourth quarter of the entire community store upgrade project, the implementation of the existing chain network uninterrupted, involving a total of more than and 10 stores, completed all the work within two months, the construction speed and the number of record store renovation.

Suning 28 upgrade Shimonoseki branch opened, intensive and meticulous farming household appliance market in Nanjing

Suning Appliance Shimonoseki shop opened in November 2004, is located in the central city of Shimonoseki read the River Plaza, the business area of more than 5 thousand square meters, the entire area of the district and the central area of the consumer appliance market. Suning stores the Shimonoseki upgrading of a comprehensive adjustment of product structure, on the one hand combing part of the brand less influential brand, retain international and domestic brands, on the other hand, the more demand in the product category selection in daily life of the public products, increase color, ice wash, air conditioning and a kind of area, is introduced experience consumption mode in 3C products, starting from consumer demand, according to the 3C + mode design of market channel, lighting system. Suning stores are tight fitting, in October 28th will be officially upgraded opening. After the golden week, the entire home appliance market is relatively flat, and Suning chose to shop at this time to adjust the opening of the shop, the home appliance market in October to become another big move, and once again the release of the household appliances market accumulation of spending power.

According to Su Ning's timeline, the upgrading of Suning in Nanjing before the end of the year will complete the entire community store, all stores using the 3C + consumption patterns, enhance the brand influence in the periphery of Suning Appliance market. According to an analysis of the industry, Suning this must focus on market competition in 2007, a city in Core District home appliances competition is gradually fierce, and the store shopping environment, product layout, a kind of goods have become the main factors to attract consumers to produce purchase behavior. Suning Appliance to the community store upgrade project has become the home appliance market in Nanjing began intensive and meticulous farming, the concept is Suning flagship store strategy extension. As general manager of Suning Nanjing District Tao Jinghai said, Suning Appliance flagship stores, community stores are different arms of a group army, only the combined arms combat, in order to play at the army's advantage, so as to enhance the overall performance of the enterprise.