Brief discussion on LED's difficult road and good prospect

Review: this year, a lot of LED enterprises overall profit showed a downward trend, some companies in the terminal force, spending a huge amount, but sales are still missing. The reason may be related to the environment or the entire LED market is still dormant period. So many companies lamented: LED road difficult.

LED lighting is facing many problems in the first moment, the whole industry is not some excess capacity, the country tens of thousands of enterprises in the crowded single plank bridge, while the market has not fully developed, all enterprises, the price war is natural and ultimately. In addition, the country's support policy is also stop and go, such as the transformation of government agencies and the transformation of LED street lighting project, in the implementation and implementation of the process also played a discount. There is the market, due to the overall lack of publicity LED lighting is not enough, many consumers are not familiar with the concept of LED, so the heat of the industry, the market has not been able to change the dilemma of cold.

Although the current LED industry problems, but does not affect the enthusiasm of practitioners. Recently, I participated in a number of research nature of the forum and found a lot of bright spots, including "visible light communication", "plant factory", "intelligent lighting research" for the future development of the LED industry pointed out the direction. Or that sentence, although LED is difficult to travel, but the prospects are very good.

At present, the concept of visible light communication has just been put forward, but experts have predicted two to three years can be achieved. This technology will make a huge revolution in the telecommunications industry, simply put, as long as there is a place where there is a communication signal, you can access the Internet, phone calls, the use of WeChat is no longer dependent on WiFi, there is light on the line. As for the plant factory, the author has recently written two articles, it can be predicted that if China's next real estate is agriculture, plant factory will be the gold to high in agriculture.

The smart lighting for the future growth of the LED industry has left a huge space. From the recent market trends, smart lighting has become a new product to compete for many manufacturers. And technology continues to improve. The essence of intelligent lighting is electronic and network, can not only realize the intelligent lighting control system, the realization of the basic functions of automatic control and scene lighting, and an entrance is the Internet, which led to more high value-added services, such as health management, location maps, shopping guide and advertising etc.. It can be predicted that the lighting industry will be a major change in ecology. Intelligent lighting belongs to the category of smart home, the development needs of the whole industry chain, the future will lead to greater changes in the industry ecology.

From the traditional lighting into intelligent lighting, market demand is undoubtedly a strong impetus to this move. Undeniably, the development of intelligent lighting is the trend.

Intelligent lighting at least gives us the following revelation, the future market competition is no longer just the channel competition, has developed into the overall competition. If the enterprise only from marketing, products, services and other port force, has been unable to meet the development needs. LED Home Furnishing lighting enterprises must clearly recognize their own core values and the existing resources, according to the actual situation of intelligent lighting from the market promotion, product development, marketing, etc. the background of supply port full force, supplemented by effective channel model, in order to achieve the sustainable development of enterprises. LED industry is still some difficult, but the prospects are indeed vast, as long as the enterprise to identify their own position, the future will shine.