DELL CEO open attitude on the AMD chip said change is inevitable

DELL the world's largest PC maker CEO Kevin - Rawlins (Kevin Rollins) said Thursday that DELL did not rule out the use of the AMD processor of PC products, DELL's goal is to provide better service for customers, so it is necessary to change the way to meet.

DELL is the world's largest PC manufacturers, but so far, the company's products only use Intel processors, DELL is also the largest customer of Intel. Rawlins told reporters after a lunch hosted by the CEO community, Boston University, said: for the change, DELL has always insisted on an open attitude, to provide better service to our customers is our ultimate goal. "

Industry analysts speculated that DELL is likely to start selling AMD processor based PC, which provides users with more choices. In addition, DELL in the field of manufacturing PC known as cost killer reputation, the use of AMD processor can help DELL launched a lower price PC, but will not have a negative impact on performance. 2005 fiscal year, due to reduced the price of entry-level PC, DELL's revenue growth rate failed to meet expectations.

Market research firm Insight 64 Market Research Director Nathan Brooke Wood (Nathan Brookwood) said: "if DELL needs AMD, now is the best time, and compared with similar products of Intel, the efficiency of the AMD processor has certain advantages. And in terms of energy consumption and heat dissipation and other outstanding performance. "

DELL chairman of the board of directors Michael - Michael (DELL Dell) last week at the Consumer Electronics Show (CES), said the company may start using AMD processor. For AMD, if you can and DELL such a large customer contract, it is undoubtedly a huge victory. Although the size of a lot of difference with Intel, but in the notebook and server processor market, Intel AMD poses a great threat to seize a considerable proportion of market share. Game enthusiasts on the use of AMD processor game computer gave a high rating, and high-end multimedia games PC is also optimistic about the market DELL.

Investors placed high expectations on AMD. According to analysts expected earnings per share this year, AMD current price earnings ratio of 43 times, while Intel is only about 16 times. DELL's main competitors, such as HP and Gateway are also introduced AMD and Intel processor PC, DELL makes the same choice is reasonable.