Lighting dealer evolution (two)

In the lighting industry, as an important link between upstream manufacturers and end consumers, dealers play an important role in the whole market.

However, the lighting business management are relatively rough, when the economy improves, low management efficiency tends to be covered, and once the deterioration of the external environment, it is very easy to expose abuses, make enterprises suffer eliminated; do the so-called Rules refers to the rules of the game, to control the channel in the chain of discourse this requires a sufficient volume and the influence of the regional market; and the environment, is refers to the distribution of benefits, win-win cooperation mode to ensure the interests of all parties.

From the current point of view, the vast majority of dealers pain is rooted in the physical competition mode brought about by the hard and troubled. This kind of competition is often relatively low profits, it is very easy to fall into the quagmire of homogenization, the market risk is relatively large.

Dealers in the lighting and lighting industry to stay in the family workshop operation, relying on the previous accumulation of market experience and conditions. However, in the LED era of fast changing rhythm, they are difficult to cope with the rapidly changing market environment, it is difficult to escape the fate of elimination. Because even survived the first time, the second time, still can not escape the law of probability.

Therefore, the current lighting dealers face the challenge is the need to improve their social level and operational level, that is, from doing physical to do management, do the rules, do the environment to upgrade evolution. However, it is not easy to achieve this evolutionary process.

For dealers, independent and conscious evolution is almost impossible, or can follow the brand out, but as to the present situation, in the lighting industry, there are a few brands can redeem and ransom? In my opinion, for the dealer, to achieve their own redemption and evolution, can proceed from the following aspects:

First, the need to subtract, the quality of the core business areas;

The two is to do the horizontal and vertical comparison, find out the gap between the best and the best, and then develop a way to catch up and beyond;

Three is the same region, with the brand of the dealer can be appropriate joint and cooperation, increase the voice of the business, reduce business risk, reduce costs;

Four is to strengthen the industry linkage, expand business opportunities.

Overall, the opportunity to change the dealer in this industry can achieve a bit and a new leap, the completion of their own upgrade metamorphosis, thinking is the most critical breakthrough.