How to earn the consumer's desire to purchase in LED commercial lighting? (two)

One of the key technologies: excellent lighting design

A good, professional lighting design needs to consider the space layout, lighting collocation, color temperature and color distribution, static and dynamic combination, refine the market commodity characteristics, lighting and humanization of lighting energy saving and environmental protection. Psychologists also need to conduct a comprehensive analysis of the customer base, consumer characteristics, stay time and the actual purchase results to determine what kind of lighting environment allows customers to purchase desire.

Therefore, in commercial lighting, lighting design is not equal to "illuminate". Here, the design of commercial lighting is related to the characteristics of the light source itself (light, color and performance), lighting art, aesthetics, and even music and consumer psychology. The following picture, window and store lighting design, the window can be seen at least: the current solar terms, clothing style, to the consumer psychological cues and other information.

Two key technologies: excellent LED light source

Here the light needs, not just to "shine" this simple function.

The new LED technology should be able to get the characteristic of the light source in various dimensions, such as luminous efficiency advantages, light quality, strong control, color and change, play the most incisive, and these are in the traditional light era it is relatively difficult to achieve.

The future: the intelligence of light load

A consumer in the light based on experience, we can foresee further, the relationship between consumers and goods, in the future will be more based on the mobile internet terminal (such as smart mobile phone, PAD) interaction, so, how to interact, light, information and product evolution in this relationship? Lifi technology based on the information of the optical domain network, based on the light of the goods and consumer information navigation information technology, are carried by light, follow the direction of the development of commercial lighting technology innovation.