Who dragged our country lighting market hind legs?

Introduction: LED lighting in the experience in the limelight, many dealers are experiencing the status of operating at a loss, and even plans to launch the lighting market.

In the face of the downturn in the lighting market, many dealers are very confused, why the product profit has been so low or not to recruit customers? Market downturn in the end what is the reason? What is the reason for the drag on the LED market?

LED standard lag

It is understood that so far our country has issued a total of 111 levels of LED lighting standards, including LED national standards for a total of 36, has been approved and the drafting of the national standard LED a total of 8, the proposed LED national standards for a total of 20. LED industry standards have been issued a total of 56, has issued a total of LED local standards of 19. But the development of deep LED industry colleagues still obviously feel the standards lag behind the product, which is mainly due to the development of LED technology, product fast renewal and LED lighting from the first alternative to manufacturing in line with characteristic of LED product development transformation and other factors.

Overall, many international standardization bodies have made all kinds of standard, fully reflects the importance of standardization of the situation, but some standards and norms of repetition and contradiction problems, especially some applications fettered by the traditional industry influence and in charge of the technical and the existence of technology caused by the standard is not scientific the problem. In addition, industry standards are not standardized, but also prone to uneven product quality industry.

As people's safety and environmental protection awareness, especially to strengthen the construction of ecological civilization, society has put forward higher requirements for safety and environmental protection, environmental protection and energy saving as almost to become synonymous with LED, how to make people feel safe and environmental protection has become an important index of product competition. Therefore, to reasonably design the content and process of LED standardization in China, making China's LED national standard, the standardization work and close contact with the market to make LED industry standard does not drag hind legs, so that the quality of products do not drag the hind legs industry.

Lack of training

Low combat effectiveness

See in some stores, LED outlets, store decoration is not standardized, no unified and standard image and operation mechanism, a lot of product placement is to confuse confusion and low-grade impression. In many stores, the reporter also saw a clerk in the store to eat, play cards, chat, these salespeople feel very amateur.

LED as a new industry, many manufacturers, bosses are stampede in a few years ago, therefore, the LED technology related products, product characteristics were at sixes and sevens, let alone the systematic of businesses, shopping guide training.

When the number of LED stores to ask the person in charge, or whether to store enterprise sales staff training, they said: "in general would be done before hiring sales, but because of the treatment given in general, so often recruit more novice, LED lamps and some specific technical indicators it is difficult to give them training, simply say some product features. When there is a special need to know customers, we need these dealers experienced on the run. Plus LED lighting technical indicators are high, a variety of standards, shopping guide is not easy to product features, features, methods of use, such as clearly remember, and then clearly introduced to consumers. I asked some of the site shopping guide, there is no clear knowledge of the introduction. Even their own products are not clear, and how to make consumers pay for? How can sales rise up?

Lack of innovation ability

The Central Committee of the Communist Party of China (CPC) and the State Council recently issued the "national new urbanization plan (2014-2020)" (hereinafter referred to as the "plan"). As a future period to guide the healthy development of the national urbanization of the macro, strategic, basic planning, planning, including the LED industry, including many industries will have a positive effect. Technological progress and industrial upgrading to speed up, the cost of a substantial decline in the scope of application of LED products continue to increase, the market size is growing, 3~5 years, LED lighting demand scale compound growth rate of 30%~40%. Benefit from the demand to start and policy driven, LED industry driving force from the backlight application to lighting applications, 2013~2016 LED lighting penetration increased from more than 50% to about 10%. Faced with such a good prospect, the enterprise is the strength of the expansion of production orders. However, the current problems of the industry, lack of innovation also exists in many enterprises, the enterprise's market competitiveness and anti risk ability is in the LED lighting market competition with broken halberds defeat.

At present, the lack of innovation ability is reflected in three aspects:

First, lack of R & D investment, technological innovation capability is weak, the conversion rate is not high.

Second, the original innovation and integrated innovation capability is not strong, leading high-tech areas of scientific and technological strength is weak, slow development of strategic emerging industries, high-end products rely on imports.

Third, the efficient allocation of innovation resources and integrated capacity is weak.

It seems that in the future market prospects, enterprises want to seize the opportunity, but also need to focus on innovation, establish a brand.